Designing a Balanced and Inclusive Identity for Mediwon

Mediwon is a pharmaceutical company specializing in multivitamin and herbal products. I designed a logo that cleverly symbolizes “M” and “W,” representing men and women. The color palette of blue and purple was chosen to reflect masculine and feminine energies. Additionally, I designed packaging, labels, visual aids, and business stationery to create a unified brand identity that resonates with their diverse customer base.