Blending Tradition and Modernity for Trendy-Vastra’s Brand Identity

Trendy-Vastra is a women’s fashion brand based in Jaipur, Rajasthan, with multiple outlets across the state. The brand name combines English and Devanagari, blending “Trendy” with “Vastra,” meaning clothing. For their logo, I experimented with dual-language typography—“Trendy” in a clean sans-serif font and “Vastra” in Devanagari—to highlight a fusion of modern and traditional styles. Bright colors were used to create an eye-catching and vibrant identity that resonates with their fashion-forward yet culturally rooted image.