Case Study

Crafting a Regal and Feminine Identity for Yuvrani

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Yuvrani brand logo mark alongside the full logo. The background features a Rajasthani girl performing a traditional folk dance, blending cultural heritage with modern branding. The image is created by UdaySutaria.

Overview

Yuvrani is a fashion brand dedicated to Rajasthani traditional wear for women, offering handcrafted dress materials tailored to customer preferences. I designed a logo that symbolizes a royal woman in a graceful, regal pose, capturing the essence of “Yuvrani,” meaning princess. The color palette was chosen to reflect both royalty and femininity, reinforcing the brand’s elegant and culturally rich identity.

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